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What Is Product-Led Growth in 2025? SaaS Trends, Metrics, and AI Strategies
For those familiar with the Software as a Service (SaaS) industry, you likely recall the days when buying software was akin to securing a mortgage. First, there was a demo, then a discovery call, followed
Marketing
Lead Generation Trends Every GTM Leader Must Know in 2025
Lead generation is a familiar yet overused term within virtually every B2B organisation. However, if you were at our table with a CMO, SDR leader, RevOps leader, and you, we wouldn’t be discussing
Marketing
How to Use Pipedrive for Marketing Automation: Features, Integrations, Benefits, and Best Practices
Originally launched as a simple, intuitive, and user-friendly CRM software, Pipedrive has since evolved into a comprehensive sales and marketing platform—with features that can enable your business to manage the entire customer journey lifecycle in
Marketing
Lead Scoring vs Signal-Based Selling: What’s Better for Modern B2B Sales?
We are living in the era of buzzword-driven marketing. The fancier the term and the more AI it has, the better it’s going to be… Or, is it? Lead scoring is no new
Marketing
Top Account-Based Marketing (ABM) Agencies of 2025
Did you know that businesses that implement ABM initiatives see a 97% increase in ROI as compared to those employing other traditional marketing strategies? That is the power of account-based marketing! Marketing