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Here’s Your Demand Generation Framework For 2024
When people talk about inbound marketing, the two phrases you hear most often are “lead generation” and “demand generation,” often used interchangeably. Demand generation, the strategy to drive demand for your products and services,
Marketing
Cookieless Tracking And Analytics: Have The Rules Changed Again?
Key Contributors: Nilangan Ray, Madhurima Chatterjee, Paras Kuhad Marketers have long relied on third-party cookies to collect data from customer interactions and browsing patterns across their websites. These tracking tools have helped website
Marketing
B2B Reporting 101: All You Need To Know
Updated on 10th August, 2024 It is not possible to fight a war and win a war without knowing what exactly is happening at various places and levels. Similarly, when you run your B2B
Marketing
Salesforce Lead Conversion Mapping for Qualified Leads
Updated on 5th August, 2024 Lead generation is the number one priority for businesses today. Every business organization uses several lead-generation tactics to enrich its sales funnel with leads. But unfortunately, most businesses
Marketing
Top 6 Lead Forensics Alternatives for 2024
In today’s dynamic digital marketing environment, knowing who’s visiting your website is a crucial element in Account-Based Marketing (ABM) and B2B lead generation. Online interactions are super important to determine whether the visitor to