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Marketing
How to Foster Great Leaders in Your Marketing Agency
Possessing leaders in your marketing agency is more than someone having a high-ranking title. A great leader must have the ability to take on every level of responsibility in business. Because the fact is that
Marketing
Using Data Stitching To Align Sales, Marketing, and Analytics
Customer data is fragmented. The sheer amount of data a business collects while engaging customers digitally makes avoiding fragmentation unlikely. You have several marketing channels, touchpoints, platforms, and a need to push and pull data
Marketing
21 Marketers Share Their Favorite B2B Lead Generation Tactics
Lead Generation is the most essential component of growing a business. Even the greatest product in the world would need leads. However, it requires not only dedicated efforts but also an effective strategy that results
Marketing
What is Data Warehouse as a Service (DWaaS)? Best Service Providers
For a business operating online, data is its biggest asset. And, more importantly, the data needs to be stored safely and securely while keeping customer privacy in mind. Your data is critical, and you can’t
Marketing
What is Path to Purchase? How Do You Track It?
A customer’s journey online is not as simple as walking into a store and walking out with a product. This is especially true for B2B purchases that require a long and complex buying journey. There
