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Marketing

Omnichannel Customer Engagement in B2B

One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B.   But here’s the thing. Read more…

By Bhagya Rose, 2 days ago
Marketing

The Most Important Marketing Metrics and KPIs for B2B Businesses

A high performing sales team or a winning marketing campaign at its core is a mix of a few essentials – the right strategy, the right data, and the right technology to boost efficiency.   Consider email marketing for example Read more…

By Bhagya Rose, 3 days ago
Lead Generation

Outbound Lead Generation: Does It Work Better for B2B?

Leads are the lifeblood of any business operation. It doesn’t matter how good your service or product is; the chances are multiple other businesses are offering the same product/service. If you don’t have customers to pay for it, it is Read more…

By Shivam Bhateja, 4 days ago
Sales

Predictive Sales Analytics

Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off Read more…

By Jamie and Nilangan, 6 days ago
Sales

Improve Your Lead Conversion with Virtual Receptionists

It doesn’t need to be said that having leads turn into customers is one of the most important aspects of any business. Lead conversions help pave the way for businesses to grow, creating opportunities for more potential sales, referrals, and Read more…

By Elizabeth Lockwood [Guest], 1 week ago
Lead Generation

Inbound Lead Generation Strategies for B2B Businesses

Broadly defined, getting to the point where you can start a conversation with your potential buyer is known as the lead generation process. Leads are mostly associated with sales but inbound lead generation is largely a part of marketing. Whether Read more…

By Shalini Pathak, 2 weeks ago
Marketing

Role of Chief Revenue Officer (CRO) in 2021 and the Impact on Marketing

A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will Read more…

By Shalini Pathak, 3 weeks ago
Lead Scoring and Qualification

Guide to Lead Scoring for Salesforce CRM

With the emergence of digital marketing, B2B companies have started to reach to prospects more than ever before and generate more leads. This also means businesses will acquire a mix of leads with different qualities. Some will be really relevant Read more…

By Jamie Finch and Nilangan, 3 weeks ago
Marketing

Top 10 App Integrations for Hubspot CRM

Hubspot is hands down one of the most revolutionary marketing service providers out there.   A few years ago, the company set out on a journey to identify and get rid of the annoying, complicated and ineffective advertising techniques that Read more…

By Bhagya Rose, 3 weeks ago
Marketing

10 Marketing Automation Tools For Small Businesses

The most recent study by Hubspot suggests that almost 61% of marketers find generating traffic and generating leads to be two of the biggest challenges they face in business.   And according to BrightTALK, 53% of them spend half their Read more…

By Bhagya Rose, 4 weeks ago

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