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Identifying website visitors

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Can I Know Who Is Visiting My Website? Yes, But There is a Catch!

Thousands of visitors come to your website every month and only a handful will provide their contact information by signing up or filling out a form. It is not unnatural to ask yourself the question,

Nilangan Ray 1 year ago

Sales and Marketing Alignment - Salespanel

Featured

Sales and Marketing Alignment: Can Alignment Be Achieved Without Communication?

This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much

Nilangan Ray 1 year ago

Featured

Avoid Getting Locked Into Any Product’s Ecosystem And Create the Best Customer Acquisition System With Pluggable Economics

If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a

Nilangan Ray 2 years ago

Featured

Run ABM on Inbound Visitors (You read that right!) to Increase Your Overall Conversion Rates

Account-Based Marketing and Inbound Marketing are considered polar opposite strategies. If you flip the inbound marketing funnel, you get ABM. Saying you do ABM on inbound marketing is like saying that you are a vegan

Nilangan Ray 2 years ago

Trending

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Lead Scoring and Qualification

B2B Lead Scoring: Guide and Best Tools for 2022

Article Updated on 4th April, 2022. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now

Nilangan Ray 3 months ago

Marketing

Guide to Website Visitor Tracking & Top 10 Tracking Tools

Updated on March 10, 2022 Websites have now become the biggest asset for acquiring customers. When visitors come to your website, you get complete control over how you create an amazing customer experience for

Nilangan Ray 4 months ago

Lead Generation

B2B Lead Generation Strategies and Tools for 2021

All businesses, irrespective of the industry and irrespective of whether it is B2B or B2C, strive for one thing and one thing only – generate more sales and increase revenue. Breaking down a

Bhagya Rose and Nilangan 2 years ago

Marketing

10 Step Lead Qualification Checklist – From MQL to SQL

A report from Hubspot suggests that organizations on average generate around 1877 open leads in a month and 1523 Marketing Qualified Leads specifically. There is a qualification process on two sides – marketing and sales.

Bhagya Rose 2 years ago

Recent

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Marketing

Google Analytics 4 Vs Universal Analytics: Digging Deeper!

Universal Analytics, the current version of Google Analytics that we know and use, was released back in the fall of 2012. It offered new tracking codes and enabled accurate behavioral measurements. Universal Analytics was

Yash and Nilangan 4 days ago

Marketing

How Does Customer Churn Analysis Help You Grow Revenue

It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers. There can be multiple reasons why a customer would

Yash Chawlani 6 days ago

Marketing

What is Revenue Acceleration? Is It Different From RevOps?

If you consider the big picture, revenue growth is the best indicator of business growth. Now consider the three functions of marketing, sales, and customer success. They have their own indicators of growth.

Yash Chawlani 1 month ago

Marketing

What is Account-Based Experience (ABX)? How Does It Differ From ABM?

A major difference in B2C and B2B marketing today is in their core nature. B2C marketing has long transitioned to customer-centric and experience-oriented marketing. B2B marketing still remains sales-focused at its core even today, for

Yash Chawlani 1 month ago

Marketing

On GTM, ABM and Being Emotional in the Middle of the Funnel

This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated

Shubham Tiwari 2 months ago