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Marketing
What is Revenue Acceleration? Is It Different From RevOps?
Updated on May 30th, 2023. If you consider the big picture, revenue growth is the best indicator of business growth. Now consider the three functions of marketing, sales, and customer success. They
Marketing
Multi-Channel Attribution for Marketing: Top 5 Tools to Get You Started
A lot of things happen before a B2B business finalizes a purchase decision. They would usually have a long purchase cycle that lasts several weeks and comprises of engagement from several channels and decision markers.
Marketing
Decoding PPC Reporting: Tools, Metrics, and Best Practices
PPC or pay-per-click advertising is a vital lead and demand generation strategy. Whether you have just introduced your brand to the market, or you’re an established business seeking to expand your presence, PPC can be
Marketing
Google Analytics 4 vs Amplitude: Understanding What Sets Them Apart
Understanding users and their behaviors is the key to making more strategically guided decisions. While some analytics tools are free, B2B customers often weigh their options as they are willing to invest in a product
Marketing
Salesforce Web to Lead – Can You Do Better?
When it comes to SaaS, there’s no bigger name than Salesforce in the industry. It has been at the pinnacle of the MarTech world for quite a long time. With all the features, capabilities, and
