One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B. But here’s the thing. Read more…
A high performing sales team or a winning marketing campaign at its core is a mix of a few essentials – the right strategy, the right data, and the right technology to boost efficiency. Consider email marketing for example Read more…
Leads are the lifeblood of any business operation. It doesn’t matter how good your service or product is; the chances are multiple other businesses are offering the same product/service. If you don’t have customers to pay for it, it is Read more…
Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off Read more…
It doesn’t need to be said that having leads turn into customers is one of the most important aspects of any business. Lead conversions help pave the way for businesses to grow, creating opportunities for more potential sales, referrals, and Read more…
Broadly defined, getting to the point where you can start a conversation with your potential buyer is known as the lead generation process. Leads are mostly associated with sales but inbound lead generation is largely a part of marketing. Whether Read more…
A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will Read more…
With the emergence of digital marketing, B2B companies have started to reach to prospects more than ever before and generate more leads. This also means businesses will acquire a mix of leads with different qualities. Some will be really relevant Read more…
Hubspot is hands down one of the most revolutionary marketing service providers out there. A few years ago, the company set out on a journey to identify and get rid of the annoying, complicated and ineffective advertising techniques that Read more…
The most recent study by Hubspot suggests that almost 61% of marketers find generating traffic and generating leads to be two of the biggest challenges they face in business. And according to BrightTALK, 53% of them spend half their Read more…