Product-led growth (PLG) companies are taking the market by storm. Products like Calendly or Zoom or Slack sell themselves. The end-users of software solutions are now well informed, know a lot about the products and

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Yash Chawlani 1 week ago

B2B businesses that generate inbound leads from their website have one thing in common – an embedded meeting scheduling form. And, one of the most commonly used tools for this is Calendly. Now, once the

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Nilangan Ray 1 week ago

Businesses using Google Analytics are in a plight right now. On one hand, Google has decided to sunset Universal Analytics (the one that you currently use) and shift to Google Analytics 4 (with no data

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Nilangan Ray 2 weeks ago

Advertisements are a big part of marketing. The global advertising market was worth about $650 Billion in 2020. The sole reason behind this is the ability to scale marketing operations quickly.   Organic marketing is

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Yash Chawlani 2 weeks ago

To say B2B customer journeys are complex and lengthy would be putting it lightly. Marketing leaders around the world admit that it’s difficult to track B2B customers.   B2C journeys have a few touchpoints, involve

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Yash Chawlani 2 weeks ago