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Can I Know Who Is Visiting My Website? Yes, But There is a Catch!

Thousands of visitors come to your website every month and only a handful will provide their contact information by signing up or filling out a form. It is not unnatural to ask yourself the question,

Nilangan Ray 9 months ago

Sales and Marketing Alignment - Salespanel

Sales and Marketing Alignment: Can Alignment Be Achieved Without Communication?

This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much

Nilangan Ray 10 months ago

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Avoid Getting Locked Into Any Product’s Ecosystem And Create the Best Customer Acquisition System With Pluggable Economics

If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a

Nilangan Ray 1 year ago

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Run ABM on Inbound Visitors (You read that right!) to Increase Your Overall Conversion Rates

Account-Based Marketing and Inbound Marketing are considered polar opposite strategies. If you flip the inbound marketing funnel, you get ABM. Saying you do ABM on inbound marketing is like saying that you are a vegan

Nilangan Ray 1 year ago

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Marketing

Overview of Behavioral Analytics for B2B Businesses

Precious resources for humanity have changed over time. In the last century, it was fossil fuels. In this century, however, the resource at the core of technology and innovation is no longer a tangible energy

Yash Chawlani 1 day ago

Lead Generation

18 Experts Share Their Most Effective Lead Generation Tips

Every customer acquisition process starts with lead generation. With businesses now acquiring leads online, the process revolves around attracting prospects and getting them to sign up as leads. Lead generation is an art form and

Salespanel 1 week ago

Marketing

B2B Reporting 101: All You Need To Know

It is not possible to fight a war and win a war without knowing what exactly is happening at various places and levels. Similarly, when you run your B2B business, you need to know what

Yash Chawlani 2 weeks ago

Marketing

Guide to Small Business Automation and Tools

Setting up a small business is an uphill battle as you have limited resources to work with from day 1. Even if you are able to pick up steam, the problem starts as you need

Paras 3 weeks ago

Marketing

Marketing Attribution: Maximize Your ROI in 6 Steps

Any marketing function needs to produce a justifiable level of output in terms of sales for every unit of resource the function consumes. While it is easy to find the overall ROI for the marketing

Yash Chawlani 3 weeks ago

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