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Marketing
Target Account Selling: Is This Another Buzzword for ABM?
There are various strategies to market and sell your product. You could go the inbound route where leads come to you and you qualify them. You could go through the outbound route where you reach
Marketing
Predictable Revenue Projection Models for 2022
Running a business is a tricky affair. It is as complicated as playing chess with a world-class opponent. An opponent who is unpredictable, brutally effective, and capable of spoiling your play – the market forces.
Marketing
Getting Started With Marketing KPI Dashboards
We’re in 2022 and everything in our world has sped up. Decisions, be they of any sort, have to be taken quickly. But rushed decisions can lead to disasters. This has created a need for
Marketing
How To Create An Effective Account-Based Marketing Funnel In 6 Steps?
What is an Account-Based Marketing Funnel? An Account-Based Marketing funnel starts by identifying target accounts and ends with converting them into customers. This is a flipped version of the traditional funnel. It wasn’t
