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Sales
The Importance of Technographics for Sales Process
When two competitors identify the same target audience and access similar demographic and firmographic data, who wins? The company that has access to their target audience’s technographic data, of course. Technographics,
Sales
Sales Lead Management – A Simple Process to Not Miss Leads
Generating leads is the most important function for any business with an objective to grow over the long term. Marketers do say that lead generation is a difficult process to carry out, but that has
Marketing
Flodesk vs Mailchimp: Pick the Right tool For Your Business
There is a belief from the business world that far outdated the existence of the internet or even electronics, i.e., ‘The best way to sell is direct.’ This belief is a postulate of salesmanship, but
Marketing
How to Develop a Successful Marketing Automation Strategy
As the number of Internet users increases, companies try harder to stay on view. They launch more online ads, try to be present on all social media platforms, and strive to collect Big Data about
Marketing
6 Easy Steps To A Successful Video Marketing Campaign
What makes video marketing so popular at the moment? Perhaps it’s our fascination with social media or our brains finding a keen interest in visuals. Whatever it is, more brands and businesses are utilizing video
