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Direct Traffic In CRMs – Do You Have An Attribution Problem?
What is the one metric that business owners truly understand when it comes to measuring the success of their digital marketing campaigns? It is website traffic. That’s right! Amongst the analytics elements that most marketers
Marketing
Stages of Customer Journey and How You Track Them
A customer’s journey across your funnel is complex and will have many touchpoints. If you are a B2B business, things get even more complicated as multiple decision makers and longer customer journeys are involved.
Marketing
ZoomInfo Pricing And Top Alternatives
Zoominfo is a powerful B2B prospecting tool with a huge customer contact database beneficial for SMBs and Enterprises. The company offers three products — SalesOS (for accelerating your sales cycle), MarketingOS (to help with market
Marketing
Top 5 Alternatives For Lead Forensics
In today’s dynamic digital marketing environment, knowing who’s visiting your website is a crucial element in Account-Based Marketing (ABM) and B2B lead generation. Online interactions are super important to determine whether the visitor to your
Marketing
8 CRM Modules (sorted by Categories) That Work With Any CRM
Updated on 21st Sep, 2023. A CRM is a customer relationship management software—an application that helps you manage and track relationships with your leads, customers, and partners. A sales management CRM would focus on