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Marketing
What is Lead Acquisition? Best Strategies For 2023
All businesses need to sell to make money. To sell, they need people or businesses to sell to i.e ‘leads’. Therefore, generating leads is critical for customer acquisition and making revenue. Lead generation is
Marketing
Salesforce & Google Analytics Integration: Overcoming Limitations
Salesforce and Google Analytics are two popular business tools today. Around 85.8% of websites on the internet use Google Analytics and more than 15 million businesses use Salesforce. Many B2B businesses use both tools to
Marketing
What is Server-Side Analytics and Tracking?
The industry standard for website tracking and data collection throughout all these years has been to rely on cookies, use third-party tags, and use pixels. However, there have been some significant shifts in the industry
Marketing
Enable GCLID Auto-Tagging in Google Ads While Mitigating Drawbacks
If you are reading this article, chances are that you are running PPC on Google Ads or are planning to do so. When it comes to PPC, you are only as good as your data.
Marketing
Touchpoint in Marketing: How Do You Track Them?
When you go to a shop to buy an item. There are key moments, moments that make your purchase happen. There are small moments and there are big moments. Let’s say, for example, you need
