Google Analytics is the go-to analytics tool for all companies that analyze website and campaign data. Over 30 million websites in the world use Google Analytics. It is used by both B2B and B2C companies. And, there is no reason Read more…
Plenty of sales experts rely on their own knowledge and expertise to drive big numbers. This has however started to change. With data being accessible now more than ever and companies moving to digital sales, the approach is shifting. Companies Read more…
Can you qualify leads who are not even identified? Is it possible to show ads to only qualified leads on cheaper advertising platforms? Let’s start by doing the simple math. According to MarketingSherpa, the average visitor to signed up user Read more…
In the fast-paced world of sales and client relationship building, you will need some fantastic technology to support your daily needs. Thankfully, services such as Pipedrive CRM exist to help you manage your customer relationship with efficiency and care. But Read more…
Data is the new currency Marketing has always been data driven but the transition to digital medium of customer interaction has completely changed how businesses use data and has opened up a vast wide world of opportunities. Data is the Read more…
With the rise of digital selling, a growing need for qualifying leads has come forward for B2B businesses. There are two primary reasons for this: With accessibility being at the peak, more people now interact with your business and Read more…
“Demand generation” and “lead generation” are two terms that any digital marketer will be familiar with and know. Some people believe that the two are basically the same thing, with demand generation being a fancier way to say lead generation. Read more…
How do we start talking about this in a time of public health crisis affecting several lives and businesses going under with people locked down in their homes and being anxious? An event like this happens once in a lifetime Read more…
Slack has started to become a crucial tool for digital businesses for team communications. Sales teams have jumped to using it as it is a mobile-friendly application and salespeople love getting notifications in real-time. For the sales process, timing and Read more…
B2B visitors cost a good amount of money to acquire and still many of them will not end up signing up. So, you have no way to know who they are and what their motives are? What if it was Read more…