This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much more. You can read/download it Read more…
In B2B, the buyer’s journey isn’t very linear. Prospects engage with a brand from an average of 10 channels before making a purchase. With so many marketing channels to handle, marketers are faced with the challenge of tracking which particular Read more…
Never lost a single customer- said no marketer ever. Customer churn is a common reality in every business, and a data-driven approach is necessary to manage it. Let us start with the basics. What is Customer Churn? Customer Read more…
There are two ways to market a brand or a product – one where you ring up people and tell them about it, and one where you put the information out and spread the word out for the right people Read more…
In B2B, all sales strategies can be divided primarily into two categories: inbound and outbound. Roughly speaking, in inbound, the lead comes to you. In outbound, you go to the lead. Inbound Sales In inbound sales, a potential Read more…
This blog post is a collective index of everything we have written about lead qualification (with an emphasis on lead scoring) throughout the years organized progressive as chapters. If you are trying to get started with lead qualification, scan the Read more…
What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads Read more…
Lead generation is the process of acquiring prospects who are likely to find your product or service useful. The phrase “sales lead generation” is often used to describe generation of leads for sales with a focus on sales-centric strategies (like Read more…
Due to the circumstances surrounding the covid-19 global pandemic, people have had to put a hold on any sort of event that would involve physical interactions. Research from Gartner shows that 68% of CMOs needed to cancel or postpone Read more…
When it comes to content marketing, many things come together that make a strategy work. You create your content, and your viewers will read your content and move on with their lives. That is unless you have a call to Read more…
