Did you know that according to a Hubspot survey, generating quality traffic and leads is the biggest challenge for 61% of marketers? Creating a lead scoring matrix is the answer. The concept revolves around the idea that if Read more…
What brings you here? The need for more data? A cheaper alternative? Or, maybe, your reverse IP lookup strategy is not effective anymore, considering that many of your visitors are now working from home. Or, maybe, you think you Read more…
Deploying highly skilled sales professionals in the sales field does not automatically translate to improved close rates without the right tools and resources. The b2b buying landscape is becoming so highly competitive that if sales reps are not well-equipped with Read more…
A study conducted by Forbes a few years ago revealed that only a mere 22% of marketers used data-driven purposeful efforts to achieve desired results for their companies. Another interesting survey released by ITSMA and Vision Edge further showed Read more…
Buyers go through different phases and touchpoints before they buy from you. Especially for B2B businesses, where customer journeys are really long, the process can look like a maze. They will engage with several touchpoints before conversion. Knowing how customers Read more…
Did you know that only 2.35% of your website visitors convert? It’s not surprising that your website can be your greatest asset or weakness. As a business owner that aims to acquire leads and sales online, tracking website visitor is Read more…
With digital marketing bringing you an opportunity to connect to a broader range of prospects, the chances of getting leads who are just not going to buy have also increased heavily. This means that you would be attending to leads Read more…
Thousands of visitors come to your website every month and only a handful will provide their contact information by signing up or filling out a form. It is not unnatural to ask yourself the question, “Who is visiting my website?” Read more…
This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much more. You can read/download it Read more…
In B2B, the buyer’s journey isn’t very linear. Prospects engage with a brand from an average of 10 channels before making a purchase. With so many marketing channels to handle, marketers are faced with the challenge of tracking which particular Read more…
