This blog post is a collective index of everything we have written about lead qualification (with an emphasis on lead scoring) throughout the years organized progressive as chapters. If you are trying to get started with lead qualification, scan the Read more…
What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads Read more…
Lead generation is the process of acquiring prospects who are likely to find your product or service useful. The phrase “sales lead generation” is often used to describe generation of leads for sales with a focus on sales-centric strategies (like Read more…
Due to the circumstances surrounding the covid-19 global pandemic, people have had to put a hold on any sort of event that would involve physical interactions. Research from Gartner shows that 68% of CMOs needed to cancel or postpone Read more…
When it comes to content marketing, many things come together that make a strategy work. You create your content, and your viewers will read your content and move on with their lives. That is unless you have a call to Read more…
In this digitally forward business era, all your decisions should be based on digital capabilities. Digital marketing is omnipresent in the business industry, and everyone is harnessing its potential. There are different verticals of digital marketing that have been proven Read more…
As the B2B advertising landscape keeps evolving, many marketers and businesses struggle to keep up and harness valuable, accurate data to expand their audiences and deliver successful B2B campaigns. This results in an unprofitable ad spend and a loss of Read more…
In data-driven marketing, website tracking and analytics take center stage. When it comes to analyzing your marketing and customer interactions, having access to the right data can make all the difference. It provides you with insight into how visitors engage Read more…
According to the Digital 2020 July Global Snapshot, more than half of the world currently uses social media. Out of the 4.57 billion people who use the internet worldwide, 346 Million new users emerged in the past 8 months. Read more…
The pandemic has caused us to make many changes in the way we live our lives. We need to keep our distance from other people as much as possible and limit exposure to close public places. This includes events, shopping, Read more…
