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Google Analytics 4 Vs Universal Analytics: Digging Deeper!
Universal Analytics, the current version of Google Analytics that we know and use, was released back in the fall of 2012. It offered new tracking codes and enabled accurate behavioral measurements. Universal Analytics was
Marketing
How Does Customer Churn Analysis Help You Grow Revenue
It doesn’t matter if you’re in B2C, B2B, SaaS, or any other form of business. There’s one thing every business finds painful – losing customers. There can be multiple reasons why a customer would
Marketing
What is Revenue Acceleration? Is It Different From RevOps?
If you consider the big picture, revenue growth is the best indicator of business growth. Now consider the three functions of marketing, sales, and customer success. They have their own indicators of growth.
Marketing
What is Account-Based Experience (ABX)? How Does It Differ From ABM?
A major difference in B2C and B2B marketing today is in their core nature. B2C marketing has long transitioned to customer-centric and experience-oriented marketing. B2B marketing still remains sales-focused at its core even today, for
Marketing
On GTM, ABM and Being Emotional in the Middle of the Funnel
This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated